Home | About | Services | Costs | Portfolio | FAQ | How We Work | Testimonials | Contact | How to plan your website

How to choose a good domain name for your website


You need to find a suitable domain name that is relevant to your website, easily remembered, and that is not already registered by another website owner.

Identifying your website goals

When it comes to choosing a domain name, you need to think about your goals of your website. For many individual potential website owners, such as artists, authors and actors, the main aim of the website is to promote their work. Therefore the obvious choice of a domain name is the name of the owner. For a business, the name of the company, or a term that describes that main focus of the company is a good choice.

Finding a name

For businesses, it is important for a domain name to be memorable. But domain names are also one of the factors that the search engines consider when deciding which sites to display on the results pages for any keyword search. So if possible, it's best that your domain name contains at least one keyword related to the objectives of your site.

For example, the domain name of this site is www.thewebsitedesignstudio.co.uk which contains two key words - website and design.

Domain names that contain keywords make sites more noticeable to search engines. Of course, this is more easily said than done since many domain names containing keywords are already taken. If you can’t find a domain name that contains your keyword, settle for something short and catchy. And of course you must feel comfortable with the name.

A good place to start looking for a domain name is godaddy.com. They have a domain name checker and a tool you to suggest other names if your chosen name is already taken. There are many other domain name companies that offer a similar service.

Should I choose .co.uk or .com?

Generally, if you are business are based in the UK, a .co.uk name is best. If your business is of a more global nature, .com is probably your best option. .com names generally suggest a US or international bias. There are advantages in choosing a domain name that has a suffix that indicates the location of your business. For example, search engines searching for UK companies will give priority to .co.uk domain names.

Choosing unique domain names

You may find that your chosen name and alternative variations of it are already taken. In this case you may have to go back to the drawing board. One tactic is to take a dictionary and look for arbitrary words. What you are looking for is a short (preferably under 8 characters and with an unambiguous spelling) that could possibly make a good name for a website. (Think of the names Yahoo, Amazon and Google for example.)

Should I buy a domain name before I approach The Website Design Studio?

Ideally, it is best that you get your us to register the name for you. This is because the we have a preferred host and the name will be registered with that host. It's best to keep hosting and domain name registration under one umbrella.


THE NEXT STEPS - CONTACT US NOW FOR A FREE ESTIMATE

Send us an email outlining your requirements
studiowebsites@googlemail.com
Tel: 01903 879362

Or fill out our online enquiry form